Lior is a co-founder and CEO of Assembrix Ltd. Lior co-founded Assembrix after gaining 15 years in hands-on experience of technology management. He managed high-performing teams in enterprise software, e-commerce and cyber security industries, ranging from start-ups to multinational corporations. Prior to co-founding Assembrix, Lior was a director of marketing and business development at the cyber and intelligence division of NICE Systems. Before that, Lior held marketing and product management positions at OpenTV UK. Lior holds BA in economics and business administration from Bar Ilan University and an MBA from INSEAD, France.